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Project Marketing for Property with Andy Hoyne vCourse

Product description

** For TUD+ Professional Members this recording is free to access by visiting this link whilst being logged in to your account. 
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Recorded: 17 August 2023





















Overview
The Urban Developer proudly presents an immersive online course designed to explore the fundamentals of marketing a new development project. Attendees will gain valuable insights into the importance of brand identity, how to develop an effective marketing plan, and the key considerations for crafting a successful sales strategy. Renowned expert Andrew Hoyne, from Hoyne, is leading this comprehensive program, which will equip participants with the essential skills and knowledge to excel in marketing property development projects successfully.
 
Course Outline







PART ONEDeveloping a Property Marketing Campaign

Developing a marketing strategy
Naming: opportunities, pitfalls and approach
Identifying the purpose of the identity (place brand or campaign)
Step-by-step process for developing a compelling marketing concept
Essential components of a project's marketing campaign
Applying the campaign concept in various marketing initiatives and channels
Common pitfalls in campaign development for developers and marketers
Case studies showcasing effective marketing campaigns

 
PART TWOBuilding a Marketing and Media Plan

Elements to include in a comprehensive marketing budget
Strategies for developing a strategic media and advertising schedule
Selecting the most effective marketing channels and justifying the choices
Key performance indicators (KPIs) for various marketing channels
Leveraging digital marketing, listing portals, social media, and content marketing

 
PART THREEExecuting Your Sales Strategy

Identifying the key audiences
Planning the key phases of a comprehensive sales plan
Understanding the distinctions between retail and wholesale channels
Techniques for nurturing and converting leads into sales
Essential KPIs for measuring leads and conversions
Exploring emotional triggers that influence buyer decisions














 






Presenter























Andrew HoyneFounding PrincipalHOYNE
Andrew, the founding principal of Hoyne, has had a remarkable 30-year career in project marketing, collaborating with major Australian and international developers and local governments to create iconic landmarks across the country. His global travels have reinforced the transformative power of effective placemaking on communities.
Passionate about meaningful places, Andrew authored The Place Economy, a significant series of resource books exploring best-practice placemaking worldwide and its social and economic impacts.
A sought-after speaker, Andrew presents at prestigious local and international conferences, including SXSW, Property Council NZ, ULI, International Place Branding Association, Australian Graphic Design Association, and International Urban Design Conference. His achievements in project marketing continue to inspire the industry globally.